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What does it take to transform a lockdown project into a thriving creative hub? Birmingham's own Tilly Wellard and Benji Charles, the masterminds behind Bonded, answer this question as they share their inspiring journey. As rising music executives, Tilly and Benji have created a vibrant platform that connects and spotlights talent across music, arts, and fashion. Their innovative approach not only highlights Birmingham's rich music scene but also bridges creative collaborations by connecting like-minded artists. Throughout our conversation, Tilly and Benji discuss their mission to build a community of independent creators, emphasizing the importance of authenticity in fostering genuine connections with audiences.

With candid reflections, Tilly and Benji reveal their personal music tastes and the challenges of maintaining authenticity in an ever-evolving industry. They explore the golden age of authenticity, celebrating artists who speak from the heart and share their stories, which resonates deeply with fans. Their insights into navigating social media landscapes, like TikTok, offer a fresh perspective on how artists can find joy in their creative processes while balancing personal boundaries. This episode underscores the significance of genuine artist-audience relationships, where fans become friends, leaving a lasting impact on both the creators and their supporters.

Our discussion also touches on the dynamic nature of the music industry, as Tilly and Benji reflect on their journey and the future of Bonded. With an eye toward bridging generational gaps, they highlight the importance of mentorship and collaboration with seasoned professionals to keep the industry innovative. Their forward-thinking perspectives and ambition reveal a promising future for Bonded, with potential integrations into major music corporations. As we wrap up, the energy and vision of Tilly and Benji reassure us that the future of the music industry is both exciting and inclusive, driven by new talent and fresh ideas.

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