The Truth About Personal Branding and Effective Selling on LinkedIn with Richard Moore

In this engaging episode of 'No Bullshit Talks,' host Sabrina introduces Richard Moore, a renowned LinkedIn sales expert, founder of the LinkedIn Client Accelerator, and the architect behind the Art of Sell community.

They dive deep into the misconceptions of personal branding, the fallacies of superficial popularity on social media, and the essence of true personal brand alignment. Richard emphasises the importance of meaningful, one-on-one interactions and nurturing genuine connections over the pursuit of high follower counts and viral posts.

They explore actionable strategies for converting LinkedIn engagements into actual sales and discuss the value of maintaining integrity in online business practices. By the end of the episode, you'll gain insights into the delicate balance of providing value, fostering trust, and achieving long-term success in the digital marketing landscape.

Timestamps

00:00 Introduction to Personal Branding

00:42 Welcome to No Bullshit Talks

01:21 Meet Richard Moore

02:12 Richard's Approach to Conversion

03:38 The Reality of Giving Value

05:58 The Importance of Having an Opinion

15:43 The Art of Forming Opinions

20:25 The Difference Between Personal Branding and Conversion

32:46 Tactical LinkedIn Strategies

43:09 Understanding Your Audience's Pain Points

44:01 The Illusion of Success on Social Media

46:30 Targeting the Right Audience

49:25 Building Genuine Connections

54:31 The Art of Selling

57:28 The Importance of Meaningful Interactions

01:04:12 Launching a New Community

01:11:43 Advice for LinkedIn Success

01:20:19 The Long-Term Approach to Success

Watch on YouTube

https://youtu.be/VlB8lw84fRU

Sabrina’s Socials 🌏 Podcast Website: https://n0bspodcasts.com 🌏 Sabrina’s Website: https://sabrinachevannes.com 🎙 Sabrina’s Solo Podcast: https://open.spotify.com/show/3E9VGj26UgMS04rYwXrJ22?si=a04c40eef9444de1 📺 Sabrina’s YouTube: https://youtube.com/@sabrinachevannes 👩🏽‍💻 LinkedIn: https://linkedin.com/in/no-bullshit-talks 📸 Instagram: https://instagram.com/nobullshittalks 🐦 Twitter: https://twitter.com/sabzyc ⏰ TikTok: https://tiktok.com/sabrinachevannes Richard's Socials 🌏 Richard's website: https://www.therichardmoore.com/ 👩🏽‍💻 Richard's LinkedIn: https://www.linkedin.com/in/richardjamesmoore/ 📸 Richard's Instagram: https://www.instagram.com/the.richard.moore/ 🐦 Richard's Twitter: https://x.com/richardmooreUK