College Sports Communicators

By: College Sports Communicators
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  • Summary

  • College Sports Communicators is the premier membership association for all strategic, creative and digital professionals working in intercollegiate athletics across all levels for colleges, universities and conferences across the United States and Canada.

    CSC provides year-round leadership, community, professional development/education, recognition and advocacy for its 4,400 members.

    Founded in 1957 as the College Sports Information Directors of America, the organization rebranded in 2022 to position itself as a more inclusive organization for communicators in all types of roles and to lead an industry change where strategic and creative professionals are more aligned.

    CSC’s signature work includes the annual CSC Unite convention each June and the administration of the prestigious Academic All-America® program and Hall of Fame. Since 1952, more than 42,000 of the world’s most elite student-athletes have been recognized with Academic All-America status in all sports.
    © 2024 College Sports Communicators
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Episodes
  • Seize & elevate your opportunities | Chris Plonsky | CSC Voices, Beyond the Scoreboard

    Seize & elevate your opportunities | Chris Plonsky | CSC Voices, Beyond the Scoreboard
    Nov 14 2024

    CSC Voices, Beyond the Scoreboard host: Trip Durham, 2D Consulting, LLC

    Guest: Chris Plonsky, University of Texas Executive Senior Associate Athletics Director, Chief of Staff / SWA and CSC Hall of Famer

    “I can’t think of a role that I’ve ever played in athletics beyond my SID days where how to communicate, what to communicate, style, tone and in any exchange, listening, wasn’t critical … When you see that (professional opportunity) door crack open, get through there. Once you are there, competency rules. Being good to people, being a good teammate, doing your utmost to do excellent work — that will carry you far.”

    • Chris Plonsky on CSC Voices: Beyond the Scoreboard podcast

    In this dynamic and thought-provoking podcast, Plonsky talks about her career path, beginning with her important sports communications roots, and becoming a leading voice in college athletics. She offers advice and guidance on building a career, including:

    • keys to building relationships
    • the importance of collaborating and distinguishing yourself as a leader in your department and on campus
    • preparing and managing expectations and what those expectations are
    • what the AD needs from the communications staff
    • the value communicators bring to a campus or conference
    • the "transformative impact" that athletic communications play in today’s challenging college athletic environment
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    21 mins
  • Webinar: Driving fan and media engagement independent of team performance

    Webinar: Driving fan and media engagement independent of team performance
    Oct 25 2024
    As colleagues in the college sports areas of communications, creative work and marketing, this webinar is a collaboration between College Sports Communicators (CSC) and the National Association of Collegiate Marketing Administrators (NACMA). The presenters, from both CSC and NACMA, focused on sharing strategies and insights on how to maximize your promotion, publicity and storytelling content - and capturing fan and audience engagement – independent of team performances.Topics discussed:- Engaging fans from diverse groups, particularly in unique environments- Within your local media market, the importance of creating positive relationships with reporters and broadcasters; emphasis on home-town storytelling via social media and Zoom; media day/photo day strategies when you are not located in a major media market- Best practice in collaborating with your fellow athletic department colleagues to promote your programs, support marketing/ticketing/communications/event initiatives and engage fans- Setting up local broadcasts of your games- Keys to keeping fans and customers engaged in your programs- Managing the push-and-pull between sports coverage and promotions during crossover seasons- For special day celebrations: ideas for ticket sales and promotions- Promoting your student-athlete alumni- Capitalizing on new hiresPanelists:- Alyshia Allison, Old Dominion University Assistant Athletic Director of Marketing- Eric Bohannon, Old Dominion University Assistant Athletic Director for Athletic Communications- Calvin Larson, Michigan Tech Assistant Athletic Director for Media RelationsModerator:- Michael Smoose, San Jose State University Associate Athletics Director for Marketing, Digital Media and Licensing
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    44 mins
  • Webinar: Navigating DEI in Today’s Landscape

    Webinar: Navigating DEI in Today’s Landscape
    Oct 23 2024
    During Global Diversity Awareness Month, the three panelists and moderator, all leaders in the DEI space, offered their thoughts and answered numerous questions from webinar attendees on today's environment for diversity, equity and inclusion in the ever-changing and somewhat volatile politically charged landscape that administrators, coaches and student-athletes are currently navigating in.They spoke on the shift towards a more nuanced approach to DEI - moving away from only offering programming initiatives and training, to policy writing and carving out space for people to bring their authentic selves to work and to the competition fields and arenas. They discussed various ways to build an inclusive workplace when laws and policies are changing all around us.Additionally, they addressed the following in DEI work, with recommendations for CSC members:- Storytelling: How communicators can best show employee and student-athlete impact and how CSC members can help tell these stories and humanize and personalize student-athletes, coaches and staff members in this inclusion space- Read and get educated on legislation and what DEIB (belonging) policies are in your community - Noting the danger of placing DEI work in a silo, as it needs to be woven into the fabric of your department and leadership team- Managing DEI work when serving on a committee/in a department where everyone is not on the same page with the importance of this work - and how to approach people to bring them together- What are the "blind spots" right now when it comes to inclusion work in athletic departments, and strategies and ideas in managing them- Best methods to ask DEI questions to lead to healthy conversations when those conversations have not typically taken place in your workspacePanelists:- Derek Cowherd, University of Louisville Associate Athletics Director for Community and Culture- DeeDee Merritt, NCAA Managing Director, Leadership Development - Ashleigh Clare-Kearney Thigpen, LSU Associate Athletics Director for Strategic AdvancementModerator:- Kendrell Watkins, Long Island University Senior Associate Athletics Director for Revenue Generation
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    59 mins

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