In this episode, Barry Alt and Brendan Christman sit down with Adam Kennedy of IAG Performance to explore the company's journey from a car sales business to a leader in high-performance engine manufacturing and off-road products. Adam shares valuable insights into IAG's growth, highlighting the importance of robust product data management, strategic marketing, and the role of technology in streamlining operations within the automotive aftermarket. They also discuss the unique challenges of e-commerce for new businesses and provide actionable advice for budding entrepreneurs in the industry.

Key Takeaways:

• IAG Performance began as a car sales business in 2007 and evolved into high-performance engine manufacturing.
• The company has produced over 14,000 Subaru engines and offers a unique maintenance-free air oil separator.
• Expansion into off-road products, particularly for the new Bronco, has opened new market opportunities.
• Community engagement is critical for successful marketing and product development.
• Effective product data management is a key challenge in the automotive aftermarket.
• Time efficiency and choosing the right technology are essential for small business success in e-commerce.
• High-quality product data can help prevent customer returns and dissatisfaction.
• Focusing on niche markets can offer unique growth opportunities for new businesses.

Guest Bio:

Adam is the COO of Integrity Auto Group. A veteran of the Automotive Aftermarket with over 20 years in the industry, Adam is responsible for the day-to-day operations at IAG. IAG offers innovative vehicle solutions that enhance the owner's experience.

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Hosts:
Barry Alt, Motorhead Digital

• Email: maximizesales@motorheaddigital.com
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Brennan Christman, Data-Here-to-There

• Email: brennan@dataheretothere.com
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