Welcome Back to LocalBizGuys!

In this solo episode, Patrick—one of the founders of LocalBizGuys—dives into why every small business needs an optimized Google Business Profile (GBP) to succeed in local search results, especially if you’re aiming to appear in the coveted Google Maps 3-Pack. If you’re a local business looking to improve your online visibility and get more customers, this episode is packed with tips and insights to get you started.

Episode Highlights:

• Your Online Front Door: Your Google Business Profile is one of the first things potential customers see when searching for your type of business. It’s the gateway to increased visibility and engagement.
• 3-Pack Advantage: Businesses that rank in the Google Maps 3-Pack capture the majority of clicks and views, giving them a significant advantage over competitors who rank lower in search results.

1. Builds Trust and Credibility: A complete and active profile shows potential customers that your business is reputable and dependable.
2. Increases Local Visibility: Google favors relevant, active profiles in local search results, helping you reach more people in your area.
3. Drives Customer Engagement: Make it easy for customers to connect with you by providing all essential information in one place.
4. Boosts Local SEO: An optimized profile helps your business rank better in local searches, making it easier for customers to find you.

• Accurate Business Information: Include your name, address, phone number, hours, and website. Consistency is key.
• High-Quality Photos and Videos: Showcase your business with images and videos that give customers a real feel for your brand.
• Detailed Description: Tell your business’s story and explain what makes you stand out.
• Regular Updates: Keep your profile fresh by updating it consistently (more on this below).

• Google Loves Activity: Updating your profile regularly signals to Google that your business is active and reliable, improving your chances of ranking higher.
• Keeps Information Accurate: If you’ve updated business hours, added services, or have a special promotion, updating your profile helps keep customers informed.
• Stand Out with Special Announcements: Use your profile to highlight events, promotions, or special offers, just like you would on social media.

• Post Weekly: Keep your profile engaging by posting photos, updates, and announcements at least once a week.
• Encourage and Respond to Reviews: Reviews are key for ranking and reputation, so don’t just ask for them—respond to them!
• Update Business Hours: Don’t leave customers guessing—keep hours accurate, especially around holidays or special events.
• Answer FAQs: Use the FAQ section to answer common questions, making it easy for customers to find what they need.

Ready to take action? We’ve got some resources and ways for you to engage with us!

1. Ask Us Your Questions: Got a question for a future episode? Head to localbizguys.com/ask to submit your...