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The 5 Minute Guide to Meeting the Media
- Narrated by: Paul Pennington
- Length: 45 mins
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The 5 Minute Guide to Meeting the Media
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Summary
Comprehensive practical advice and step by step instructions on how to become an effective communicator and gain valuable editorial media coverage written and narrated by award winning media trainer and broadcaster, Paul Pennington. Topics covered include: Why be interviewed by the media, how to prepare, questions you should ask, types of scenario, when to decline to be interviewed, identifying your key messages, what makes a great sound bite, what to say, what not to say, headlining, bridging and signposting, language, facts and figures, ‘Off the record?’, together with tips on TV, radio, press and remote/video conference/telephone interviews, appearance, body language, dealing with nerves, handling other interviewees, dealing with a difficult interviewer and communicating at a time of crisis.