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Excellence Theory x Boaty McBoatface
Oct 31 2024
Length: 6 mins
Podcast

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Excellence Theory x Boaty McBoatface

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Summary
In the 1980s, public relations academics researched that dialogue - two-way balanced communication - was the ideal. We examine this Excellence Theory through two case studies: Boaty McBoatface from 2014 and the NHS improvement consultation in 2024.

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