Awareness Without Advertising

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Awareness Without Advertising

By: Chris C. Birt

Narrated by: Ian Michael Bennet

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About this listen

How does one $690 ad and a billboard that never ran generate $2.34 million in media buzz?

How does a small SoHo party for freaks make the cover of The New York Times?

How do you generate an entirely new liquor category without a drop of advertising?

How can you create this kind of awareness without paying Google, Facebook, Apple, ABC, CBS, NBC or a pesky programmatic robot for it?

Through buzz that brands and the art of advocacy!

Listen about the process behind the brand-making machine USA Today called "one of a kind". Get an insider's perspective on generating awareness with earned, shared, and influencer media without paying for distribution. Listen to Awareness Without Advertising.

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