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Africa’s Goldmine

A Guide to Winning Customers in Its Unstructured Markets

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Africa’s Goldmine

By: Uchenna Uzo
Narrated by: Emem Attah
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About this listen

The most novel collection of unknown insights about Africa's consumer markets.

©2022 Uchenna Uzo (P)2023 Uchenna Uzo African Consumer Behavior & Market Research Education
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Critic reviews

"Africa's Goldmine is full of great insights that will help you to understand and manage unique customer behavioral patterns and produce real results." (Patricio Rojas Errazuriz, Professor at ESE Business School, Chile)

"A unique navigational tool to unearth the great world of opportunities, this is a fit for purpose business capsule that will nurture your capacity to win." (Idorenyen Enang, President and Chairman of Council, NIMN)

"It is said that African Markets are unstructured. Uchenna Uzo in this book illustrates how structured they are, in an African way." (Wambui Mbarire, Chief Executive Officer at Retail Trade Association of Kenya)

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