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30 Minuten Marketing 50plus

By: Helmut Muthers, Wolfgang Ronzal
Narrated by: Heiko Grauel, Sonngard Dressler, Gordon Piedesack
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Summary

Ältere Menschen partizipieren zunehmend am Markt und verändern ihn maßgebend. Hören Sie, wie Sie auf die Wünsche und Bedürfnisse dieser Kunden eingehen und sich so neue Geschäftsfelder erschließen:

  • 1. 30 Minuten Marketing 50plus
  • 2. Die "Alten" bestimmen den Markt
  • 3. Wie die "Alten" wirklich "ticken"
  • 4. Wer die "Alten" übersieht, verliert
  • 5. Kundenorientierung 50plus
  • 6. Mehrwert für ältere Menschen
  • 7. Spannungsfeld Demografie
  • 8. Sechs Leitsätze für den Erfolg bei Älteren

©2010 Gabal (P)2012 Gabal
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