行動経済学の逆襲　下 cover art

行動経済学の逆襲　下

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行動経済学の逆襲　下

By: リチャード セイラー, 遠藤 真美
Narrated by: 橋本 英樹
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本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。（アプリバージョン：Android 2.40以上、iOS 3.11以上）

旧態依然の経済学界に渦巻く非難をはねのけ、認知バイアスに関する研究成果を着実に積み上げていった著者は、それらの知見を逆用し人々をより合理的な行動へと導く画期的手法「ナッジ」を提唱する。いまや日本をはじめ各国の政策に取り入れられている行動経済学は、世界をどのように変えていけるのか？　話題の学問の全史を類まれなユーモアとストーリーテリングで描き絶賛を浴びた痛快ノンフィクション。

MISBEHAVING The Making of Behavioral Economics by Richard H. Thaler Copyright 2015 by Richard H. Thaler All rights reserved.Japanese audiobook rights arranged with Brockman, Inc.

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