Computer Science

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Written in an accessible style for all audiences, “How AI Will Shape Our Future” anchors listeners in the history and evolution of Artificial Intelligence, laying the groundwork for a deeper understanding of its trajectory. This equips listeners to engage more thoughtfully with the book’s central theme: What should societies expect from AI in the decades ahead? How does AI actually function? What will its impact be on employment and education, both short-term and long-term? How will AI reshape society, the economy, government, culture, and geopolitics?

You’ve tried traditional teaching methods; you’ve tried more modern approaches… but the challenge remains the same: You have more needs to cater to than one person can reasonably handle. You’re one person, and you can’t do it all… but there’s a tool that could help you. When you integrate AI into your learning environment, you can tailor assignments to the specific needs of each individual in your class, getting instant feedback to help you plan the next move and keep your students engaged.

In Your AI Survival Guide, Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has firsthand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business.

In an era where artificial intelligence can create content indistinguishable from reality, how do we separate truth from fiction? In FAIK: A Practical Guide to Living in a World of Deepfakes, Disinformation, and AI-Generated Deceptions, cybersecurity and deception expert Perry Carpenter unveils the hidden dangers of generative artificial intelligence, showing you how to use these technologies safely while protecting yourself and others from cyber scams and threats.

In Digitally Curious, futurist, speaker, and technology trends expert Andrew Grill delivers an easy-to-follow and incisive discussion of current and future technologies, as well as how leading companies are deploying them. The author examines critical business concepts, like the future of work, from a technical and human-centric point of view and how Artificial Intelligence will impact us at work and in society. He includes a broad range of relevant technologies and platforms, offering examples that will be immediately relevant to any industry and business.

In Large Language Model-Based Solutions: How to Deliver Value with Cost-Effective Generative AI Applications, Principal Data Scientist at Amazon Web Services, Shreyas Subramanian, delivers a practical guide for developers and data scientists who wish to build and deploy cost-effective large language model (LLM)-based solutions. In the book, you'll find coverage of a wide range of key topics, including how to select a model, pre- and post-processing of data, prompt engineering, and instruction fine-tuning.

Cointeligencia es el manual definitivo para trabajar, aprender y vivir en la nueva era de la inteligencia artificial. La inteligencia artificial generativa ha llegado. Y con ella la inevitable confusión que conlleva intentar saber cómo afectará a nuestra vida laboral y personal y, también, al futuro de la humanidad. Entre las voces de los adoradores de la IA y los catastrofistas, el profesor Ethan Mollick, uno de los teóricos más destacados sobre el tema, se centra en los aspectos prácticos de cómo esta herramienta puede transformar el mundo.

Dive into a future of work where technology empowers everyone to be a creator and builder with All Hands on Tech. This pivotal book offers a comprehensive look into the role of citizen developers—business domain experts who are driving IT-enabled innovation using technology previously reserved for professional technologists. Through case studies of citizens and citizen-enabled enterprises, the authors demonstrate how emerging technology bestows unprecedented power on these individuals and unprecedented value on the organizations that channel their efforts.

Astrophysicist J. Craig Wheeler, former president of the American Astronomical Society, takes a critical look at the technological advances shaping our future. From artificial intelligence to genetic engineering, Wheeler explores how these innovations are interconnected and the potential they hold for humanity's evolution. With thought-provoking insights into the ethical dilemmas we face, Wheeler stresses the importance of staying informed and proactive.

"The AI Awakening: A New Era of Data Discovery and Growth" by Dr. Mozhgan Tavakolifard explores the transformative potential of artificial intelligence in business and personal growth. Bridging cutting-edge technology with human-centric values, it offers a unique perspective on leveraging AI for innovation, sustainable growth, and human potential enhancement.

Experience a paradigm shift from perceiving AI as a complicated, distant concept to embracing it as a game-changing tool for your business. Your journey to innovation, growth, and market domination with AI starts here!

Step into the future with The Art of Prompt Engineering: Mastering Intelligent Conversations with ChatGPT for Breakthrough Results! Jordan Ashwood guides you through the art of crafting effective, context-aware prompts that turn ChatGPT into a responsive and insightful conversational partner.

Drowning in a sea of paperwork? Overwhelmed with preparing lesson plans and homework? Welcome a new era of teaching with AI. Many teachers find themselves grappling with the challenging task of balancing their teaching responsibilities with the numerous non-teaching demands that come their way. Teachers work about 50 hours a week with less than 50% of that time directly engaging with students. Finding the right balance between teaching and a multitude of other tasks remains a persistent struggle in the demanding world of education.

Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI’s pattern-finding superpower can lead to spurious patterns. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

Discover how artificial intelligence and automation can streamline your operations, enhance your product listings, and drive sales like never before. With insights on using AI-driven tools for keyword optimization and PPC campaigns, you’ll learn to attract your ideal customers and maximize your return on investment.

We all keep secrets—from our locker codes to our passwords to our online interactions. And we choose to share those secrets only with those whom we trust. So, too, do organizations, businesses, governments, and armies. In Cryptography, Panos Louridas provides a broad and accessible introduction to cryptography, the art and science of keeping and revealing secrets.

Are you fascinated by apps like Microsoft’s ChatGPT and Google’s Gemini but unsure how you can utilize them to their full potential? Have you wondered how ChatGPT could help your writing, editing, and even gaming? Understanding and integrating Generative AI into your daily life may seem daunting, but it's not as difficult as you might think. In fact, with the right guide, anyone can harness the power of AI.

AI ChatGPT Essentials: From Novice to Expert provides a comprehensive, accessible guide to harnessing the power of ChatGPT and other artificial intelligence technologies. Whether you're new to AI or looking to refine your skills, this book takes you step-by-step through the fundamentals of artificial intelligence, how ChatGPT works, and how to craft effective prompts for targeted outcomes. With detailed chapters on AI applications, ethical considerations, and future innovations, it’s designed for listeners eager to explore the endless possibilities of AI.

"AI Speech Generator: Unleash the Power of Synthesized Speech" transforms your content with realistic, expressive voices that captivate audiences!

Conseguir una IA ética también es responsabilidad tuya La inteligencia artificial ha dejado de ser un argumento inquietante de las películas de ciencia ficción para convertirse en una cuestión tan real como urgente. Su evolución y los inevitables debates éticos que acarrea nos incumben a todos, pero suele delegarse esta responsabilidad en los propios directivos de las empresas tecnológicas, a menudo coaligados con quienes tienen intereses económicos. Abrumados por un mundo que no terminamos de entender y que intuimos atractivo y peligroso, miramos hacia otro lado.

Generative AI, biometrics, spatial computing, electric vehicles—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2025 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

El futuro ofrece una gama infinita de posibilidades, pero no todas son buenas Con la llegada de ChatGPT en 2022, la Inteligencia Artificial pasó a ser una realidad tangible y disponible para el público general. Desde entonces comenzó formalmente la carrera para el desarrollo de esta tecnología, con una innovación asombrosa que ha perfeccionado vertiginosamente los modelos de aprendizaje automático. Pero a medida que nos adentramos en la evolución de la IA, surge también el lado oscuro de esta tecnología, que plantea dilemas éticos, de privacidad y de seguridad sin precedentes.

Avec les deepfakes, la culture du faux s'immisce partout, ils sont de véritables armes de désinformation. Comment s'en protéger dans un quotidien où nous sommes en permanence confrontés aux images ?

La gran historia que transcurre entre la llegada del ordenador personal y la irrupción de la inteligencia artificial. A las puertas de un mundo dominado por la inteligencia artificial y las gafas de "realidad extendida", cabe preguntarse dónde empezó todo, cómo pasamos del pequeño garaje de Palo Alto en el que Hewlett y Packard revolucionaron la informática a un presente dirigido por los chips.