Patrick Hanlon is the Charles Darwin of branding. His finches are human beings who gather in crowds. Conventional “Branding” has been broken, disrupted and evolved. By unveiling the construct of brands as belief systems that attract others who share your beliefs, Hanlon uncovered what Harvard sociologist E.O. Wilson describes as the “natural selection for social interaction”. This pattern of social interactions, outlined in Hanlon’s books “Primal Branding” (2006) and “The Social Code” (2015) defines how to create deep belief and active advocacy for people, places and things. Recognized as the world’s leading brand evolutionary, Hanlon is ceo and founder of primalbranding.co, and THINKTOPIA®, a global brand and strategic innovation practice for billion dollar Brands and those who want to become billion dollar Brands. Clients include Google, Levi’s, American Express, Woolmark, PayPal, Bill and Melinda Gates Foundation, Upworthy, Shopify, Kraft Foods, STAMBA Superfoods, Johnson & Johnson, Yum! Foods, Wrigley, Sunrise Banks, The Hess Group, Brave Software, the United Nations and more. His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future published by Simon & Schuster/Free Press, is the seminal book on the evolving role of brands as belief systems—and in 2006 anticipated creating social communities around brands, whether products and services, personality brands, political or civic movements, or actual civic communities. Primal Branding is required reading at YouTube as their recommended construct for building online communities. The book has been listed on Top 10 lists and is taught at progressive colleges and universities around the world. Hanlon’s book The Social Code: Designing Community In The Digital Age (2015) defines how to create communities via traditional, digital and social media: and how to attract advocates who become so passionate about your success, they are willing to create it themselves. Hanlon has been a keynote or guest speaker at TEDx, IDEO, American Society of Agricultural and Biological Engineers (ASABE), Unreasonable Group, Dentsu Aegis MKTG Summit, New York University, Fashion Institute of Technology (FIT), Parsons School of Design, American Marketing Association, American Advertising Federation, Syracuse University, Urban Land Institute, VidSummit 2016, Core Conference 2017, Technologica HUB/Juarez 2017, VidCon2019, as well as emerging geographies including China, India, and South America.
Hanlon also operates the global Primal.Live event platform, which brings together people who follow the Primal Branding construct. https://primal.live
Hanlon has been featured, quoted, or interviewed in Fast Company, Entrepreneur, Inc., Advertising Age, National Public Radio, CNBC, Fox Business and overseas publications. He is listed as one of the Top 50 people to follow on Twitter, Top 50 Over 50 in Marketing, and is an online contributor to Forbes, Fast Company, Inc., Medium and elsewhere. Hanlon is featured as subject matter expert in the 10-episode TV documentary series “The Kennedy Files” (2016) from Aspyr Media. Before founding primalbranding.co and Thinktopia, Hanlon was an advertising creative director and wrote Super Bowl spots.
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