Showing titles in Public Relations
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Campaigns That Shook the World
- The Evolution of Public Relations
- By: Danny Rogers
- Narrated by: Danny Rogers
- Length: 7 hrs and 4 mins
- Unabridged
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Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.
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Extremely disappointing
- By Amazon Customer on 04-09-18
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Campaigns That Shook the World
- The Evolution of Public Relations
- Narrated by: Danny Rogers
- Length: 7 hrs and 4 mins
- Release date: 28-01-16
- Language: English
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Get Together: How to Build a Community with Your People
- By: Bailey Richardson, Kevin Huynh, Kai Elmer Sotto
- Narrated by: Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Length: 2 hrs and 46 mins
- Unabridged
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Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.
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Get Together: How to Build a Community with Your People
- Narrated by: Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Length: 2 hrs and 46 mins
- Release date: 20-09-19
- Language: English
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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Unabridged
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When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.
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Very basic
- By stryder on 21-02-18
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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Release date: 12-12-17
- Language: English
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Regular price: £21.99 or 1 Credit
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Chief Marketing Officers at Work
- By: Josh Steimle
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Unabridged
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This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
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Chief Marketing Officers at Work
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Release date: 04-10-16
- Language: English
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Regular price: £18.99 or 1 Credit
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- By: Sally Susman
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Unabridged
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Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Release date: 28-03-23
- Language: English
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An Honest Day's Work
- True Tales of a Life in PR
- By: Chris Atkins
- Narrated by: Chris Atkins
- Length: 3 hrs and 34 mins
- Unabridged
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An Honest Day's Work chronicles the career of Chris Atkins, who had a ringside seat to the frequently perilous and often hilarious public relations milestones of the past three decades. As a senior executive at some of the largest and most respected public relations agencies and companies in the world, Atkins handled almost every type of crisis imaginable, from plane crashes to corporate scandals to a memorial service for the world's wealthiest black entrepreneur.
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A life review
- By Dawn eaton on 22-07-22
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An Honest Day's Work
- True Tales of a Life in PR
- Narrated by: Chris Atkins
- Length: 3 hrs and 34 mins
- Release date: 23-12-14
- Language: English
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The Referral of a Lifetime
- The Networking Systems that Produces Bottom Line Results…Every Day!
- By: Tim Templeton
- Narrated by: Michael Mish
- Length: 3 hrs and 36 mins
- Unabridged
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In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.
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Excellent book
- By barryA on 25-01-15
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The Referral of a Lifetime
- The Networking Systems that Produces Bottom Line Results…Every Day!
- Narrated by: Michael Mish
- Length: 3 hrs and 36 mins
- Release date: 10-09-10
- Language: English
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Regular price: £13.99 or 1 Credit
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The Public Relations Handbook
- By: Robert L. Dilenschneider
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Unabridged
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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.
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The Public Relations Handbook
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Release date: 15-02-22
- Language: English
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Reputation Capital
- How to Navigate Crises and Protect Your Greatest Asset
- By: T.J. Winick
- Narrated by: Jeff Hoyt
- Length: 6 hrs and 8 mins
- Unabridged
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In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.
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Reputation Capital
- How to Navigate Crises and Protect Your Greatest Asset
- Narrated by: Jeff Hoyt
- Length: 6 hrs and 8 mins
- Release date: 01-09-22
- Language: English
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Reputation Rules
- Strategies for Building Your Company’s Most Valuable Asset
- By: Daniel Diermeier
- Narrated by: Todd Barsness
- Length: 10 hrs and 5 mins
- Unabridged
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Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you.
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Reputation Rules
- Strategies for Building Your Company’s Most Valuable Asset
- Narrated by: Todd Barsness
- Length: 10 hrs and 5 mins
- Release date: 21-03-22
- Language: English
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- By: Michael Levine
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Unabridged
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In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.
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Eye opening
- By Valdir Paiva on 27-07-21
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Release date: 11-05-21
- Language: English
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Damage Control
- Why Everything You Know About Crisis Management Is Wrong
- By: Eric Dezenhall, John Weber
- Narrated by: Sean Pratt
- Length: 5 hrs and 54 mins
- Unabridged
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Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble.
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Damage Control
- Why Everything You Know About Crisis Management Is Wrong
- Narrated by: Sean Pratt
- Length: 5 hrs and 54 mins
- Release date: 18-10-07
- Language: English
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Indestructible
- Reclaim Control and Respond with Confidence in a Media Crisis
- By: Molly McPherson
- Narrated by: Molly McPherson
- Length: 4 hrs and 27 mins
- Unabridged
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Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-management experience and mining news stories and tweets, Molly created frameworks to level up your confidence for communicating with ease in crucial crisis moments, so you can own the conversation.
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Indestructible
- Reclaim Control and Respond with Confidence in a Media Crisis
- Narrated by: Molly McPherson
- Length: 4 hrs and 27 mins
- Release date: 20-01-22
- Language: English
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Get More Followers Instagram Old-School
- How to Get More Followers in Your Niche on Instagram the Old-School Way When You Don’t Have Money to Invest
- By: Sylvain Lupien
- Narrated by: Phillip R Mayall
- Length: 1 hr and 54 mins
- Unabridged
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Consisting of 49 chapters, this book incorporates tried and tested methods based on organic means to increase Instagram's presence. The book elaborated from basic things such as Follow You Follow Me, and Feedbacks to advanced things like The Branding and Conversion to Sales. It contains practical and actionable advice. If you're a beginner, an amateur, or an experienced Instagrammer, this book provides the best solution to attain superior results. Any public figure, aspiring celebrities, enterprises, or businesses looking for a platform to grow their roots are bound to listen to this book.
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Get More Followers Instagram Old-School
- How to Get More Followers in Your Niche on Instagram the Old-School Way When You Don’t Have Money to Invest
- Narrated by: Phillip R Mayall
- Length: 1 hr and 54 mins
- Release date: 22-07-24
- Language: English
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Public Relations for Musicians
- Your DIY Guide to Getting Featured by the Media
- By: Bob Bradley
- Narrated by: Bob Bradley
- Length: 2 hrs and 3 mins
- Unabridged
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Are you an artist or band looking to get featured online and in print? Do you wonder how other artists get reviews and interviews in your favorite magazine, newspaper, blog or websites? Are you in a band? A solo artist? A rapper? A DJ? This book is for you! Public Relations for Musicians will help you understand and run your own PR campaign. Crack the code and earn yourself some well-deserved media coverage!
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Public Relations for Musicians
- Your DIY Guide to Getting Featured by the Media
- Narrated by: Bob Bradley
- Length: 2 hrs and 3 mins
- Release date: 10-03-21
- Language: English
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Leaders Under Fire
- The CEO's Survival Guide to Navigating Corporate Crisis
- By: Jeff Chatterton, Conway Fraser
- Narrated by: Spencer Cannon
- Length: 3 hrs and 37 mins
- Unabridged
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A major investor is on line one, CNN is on line two, and social media is exploding in anger. When you're a "leader under fire", the next few moments can be an incredible opportunity...or they can destroy your career. In the past, companies prepared for crisis with expensive, static crisis communications plans. The pace was slower. You had time to process and plan a response with your senior team and lawyers. But those old-school plans don't work anymore.
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Leaders Under Fire
- The CEO's Survival Guide to Navigating Corporate Crisis
- Narrated by: Spencer Cannon
- Length: 3 hrs and 37 mins
- Release date: 23-05-20
- Language: English
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Digital Body Language
- How to Build Trust and Win in the Online World. Learn How to Influence People and Create New Relationships with Digital Body Language.
- By: T. Frank H.A.
- Narrated by: George K. Bennet
- Length: 3 hrs and 28 mins
- Unabridged
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Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! While it’s not always straightforward to decipher other people’s digital body language, improving your own can be as easy as counting from one to three, especially when you have Digital Body Language in your arsenal!
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Digital Body Language
- How to Build Trust and Win in the Online World. Learn How to Influence People and Create New Relationships with Digital Body Language.
- Narrated by: George K. Bennet
- Length: 3 hrs and 28 mins
- Release date: 24-08-21
- Language: English
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Leading Teams for Network Marketing Professionals
- The Ultimate 9 Steps to Becoming a Virtual Leader, Creating an Extraordinary Team Culture, and Inspiring People to Take Action in 30 Days
- By: Jose Sanchez Macott, Irenne Rodriguez
- Narrated by: KC Wayman
- Length: 3 hrs and 44 mins
- Unabridged
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The shift to doing business online hasn’t been easy for any business, but if there’s one industry that’s well-suited for this transition, it’s the network marketing field. For decades, network marketing has helped many people achieve financial freedom and live their dream life, many of whom were working from home.
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An amazing source of valuable information!
- By Amy on 22-05-23
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Leading Teams for Network Marketing Professionals
- The Ultimate 9 Steps to Becoming a Virtual Leader, Creating an Extraordinary Team Culture, and Inspiring People to Take Action in 30 Days
- Narrated by: KC Wayman
- Length: 3 hrs and 44 mins
- Release date: 17-04-23
- Language: English
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Public Speaking for Kids, Entrepreneurs and Business Managers
- How to Develop Self-Confidence, Overcome Your Public Speaking Fear, Influence Your Audience and Improve your Persuasion Skills
- By: John Hill
- Narrated by: Jack Powell
- Length: 6 hrs and 7 mins
- Unabridged
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Looking for strategies to learn public speaking and overcoming public fear? Public speaking is one of the important skills now a days to flourish in a society. It is not only necessary for the salesmen who are dealing all the time with public or for a lawyer, but its role is very crucial in every individual’s life.
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Public Speaking for Kids, Entrepreneurs and Business Managers
- How to Develop Self-Confidence, Overcome Your Public Speaking Fear, Influence Your Audience and Improve your Persuasion Skills
- Narrated by: Jack Powell
- Length: 6 hrs and 7 mins
- Release date: 16-12-19
- Language: English
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Crystallizing Public Opinion
- Complete and Original Edition
- By: Edward Bernays, Mitch Horowitz - introduction
- Narrated by: Mitch Horowitz
- Length: 5 hrs and 15 mins
- Unabridged
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You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
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Crystallizing Public Opinion
- Complete and Original Edition
- Narrated by: Mitch Horowitz
- Length: 5 hrs and 15 mins
- Release date: 16-06-23
- Language: English
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