Showing titles in Customer Service

The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments.

Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?

Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the customer leadership executive, this book follows the five-competency model she uses to coach the C-Suite and chief customer officers.

The Client Retention Handbook For Digital Marketing Agencies is the ultimate must-have guide for anyone running (or starting) a digital agency. While there are hundreds of books focused on "getting" clients, nobody tells you the harsh reality: If you can’t keep clients, you don’t have a business. So how do you get them to stay? Believe it or not, it’s not about results. Getting clients to stay with you longer boils down to three key elements referred to in the book as “the sticky triad”, and you have to get all your ducks in a row….

For sales professionals and business leaders, communicating effectively and authentically is a never-ending struggle, especially when building new business and improving team performance. It’s a struggle with a long-lasting impact, rippling into both profit and reputation. Don’t rely on price discounts and canned pitches to win business. Let your team see and hear authentic leadership so they too can become good leaders.

From services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.

TNTs are tiny noticeable things. They are all the little things that people don't need to do but do. Though small, they create the biggest, longest lasting impressions in people's minds; they show how much you care; they make and break relationships - yet they cost nothing. In Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business, you'll learn how to use the explosive power of TNTs to get where you want to be in business and in everything you do.

How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.

Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more difficult and less clear exactly how and what to do.

Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT, where the "IT" is each employee's own personal vision, found within the overall vision for the business. Chock full of easy-to-grasp examples, this book provides advice that is concrete and can produce immediate improvements in employee morale, customer satisfaction, and productivity, both for the short and long-term.

What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt". Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase...a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price.

Uncopyable Sales Secrets teaches a foolproof system for creating an uncopyable attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base.

The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise to drive word of mouth and rapid growth.

Whether you're in the trenches or the boardroom, you're going to encounter demanding, dissatisfied, and disagreeable customers. Are your people (and you) prepared to deal with them? Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention.

No one understands better than Joseph Michelli how businesses create and leverage world-class customer experiences. In The Airbnb Way, he shows how innovative leaders have managed to build an unique brand by inspiring and engaging a community of hospitality entrepreneurs - a feat unparalleled in the shared economy.

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business" In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.

Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients.

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.