Showing results for "The History of History" in Marketing

The riveting story of the legendary Xerox PARC, a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of the '70s and '80s.

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

Life Changing Advices (Must Listen!!) from 21st Century Billionaire's like Elon Musk, Jeff Bezos, Bill Gates, Mark Zuckerberg, Ratan Tata and so on at Clumsy Entrepreneur Podcast.

If you think recycling is boring, think again. James and Robbie are here to prove that recycling is not only important but also downright fun! Ever wondered what happens to the lime in a recycled Corona bottle? Or, why a cucumber needs to be wrapped in plastic? The answers may surprise you. James does the research, while Robbie brings his unfiltered knowledge to the table, making for an unexpectedly entertaining deep dive into the weird and wonderful world of recycling. From busting myths to answering the wildest questions, you’ll laugh, learn, and maybe even rethink what you toss in the bin...

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.

Why were the American POWs imprisoned at the Hanoi Hilton so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational culture that can be used to develop high-performance teams everywhere. The authors offer examples from both the POWs’ time in captivity and their later professional lives that identify, in real-life situations, the characteristics necessary for sustainable, high-performance teamwork.

Why was the Spanish Peso more valuable than the US dollar? How did a public relations fiasco derail Cuban statehood? Would we remember Herbert Hoover as the Jeff Bezos of his time had he been elected eight years earlier? If these don’t sound like questions you heard in history class, you’re right. They’re not. These are the questions you ask when you look at presidential history through the eyes of an advertising executive.

Noise Dosage Media is the creative brainchild of independent filmmaker and podcast host Jon Lambert. As a child, Jon was raised in towns surrounded by isolated cornfields, a far cry from the vibrant music scene he was soon to discover. It was here that he developed an obsession with extreme, dark, and heavy music, thanks to the influence of his friends who introduced him to artists like Death, Slipknot, Iron Maiden, Children of Bodom, and Bloodbath. Through his podcast, Jon provides a platform for discussing topics around extreme music, its evolution, and its influence on society. He ...

Whether you're a first-time author or a seasoned pro, "Top 10 Mistakes Authors Make Marketing Their Books" is the essential guide for taking your book marketing to the next level. With Bourgeois's expert guidance, you'll learn how to identify your target audience, build a strong online presence, engage with readers, and leverage book reviews to increase sales.

1111 Divine Blessings is a Metaphysic Wellness Center and Store. Where we Provide helping other find themselves. www.facebook.com/1111divineblessings To Book Readings Or Call 727-777-4688 or 727-228-0143

Each episode, host Erik Martin explores early examples and fascinating threads from B2B Marketing history (or "Industrial Marketing" as it was called back in the day). Learn tales from the early days of content marketing, customer testimonials, database marketing, and more.Listen for stories about pioneers in the field, analogs of modern tactics, and emerging trends over time. 

"Geschichte? Das ist doch brotlose Kunst! Mit dem Studium wirst du nie Geld verdienen." Was ist, wenn wir euch eine andere Geschichte erzählen? Sie handelt davon, wie das Team einer Geschichtsagentur die verschiedensten Unternehmen, Kommunen und Institutionen immer wieder ins Staunen versetzt. Wir sind die D.I.E. Firmenhistoriker GmbH aus Aalen in Baden-Württemberg und verdienen unser Brot mit Geschichte. In unserem Podcast "Brotlose Kunst" werdet ihr mitgenommen in die Welt des History Marketings. In den nächsten Monaten werden wir euch erklären, mit was wir uns regelmäßig beschäftigen...

If you’ve ever found yourself listening to the TV or Radio and saying, ‘what were they thinking?!’ - this is the podcast for you. Let Me Be Clear is the podcast about what to say and how to say it.Each episode our expert panel of communications professionals review a compilation of news interviews, speeches and promotional material that have caught the headlines for all the right - and wrong - reasons. The conversations explores why what we say - and how we say it - can make all the difference, from the perspective of messaging, handling media opportunities and general broadcast ...

In de serie Goed Doen verkent Rik Bouman voor Van Lanschot Kempen de wereld van goede doelen in Nederland. Hij gaat in gesprek met de mensen achter deze organisaties. Waar zetten zij zich voor in? En hoe kunt u zelf bijdragen aan een betere wereld? Laat u inspireren door dé Goede Doelen podcast van Nederland. Nieuwsgierig naar meer? Lees meer over de belangrijkste inzichten en verhalen.

Just Want To Try Something is a social experiment in the world of podcasts and the listeners are in charge!

Abstract Thought, hosted by Nick Abstract, discusses how to stay inspired as a creative, ways to navigate the business of art, and what to make of the art world in the modern era.