How do I grow my email list?

Which content is best, blogs or videos?

How often should I blog?

How can I get my blog posts on the first page of Google?

Should I use Youtube or Facebook lives?

How do I go from 1:1 coaching to online courses?

How do I get to grips with facebook ads?

In this podcast you will hear about the latest online marketing strategies, we talk about social media platforms , automation tools and search engine optimisation (SEO). We also cover the greatest marketing books around.

You will hear solo episode where we get straight to the core of the question, expert and author interviews, tool reviews and much more.

For more information visit www.stephaniefiteni.com or search The Profitable Content Show in your favourite podcast App.

When deciding how long your blog posts should be, it's important to have a look at your goals, your industry keywords and your search results competitors. This episode explains how to find the right length so you don't spend a lot of time writing articles that have little or no chance of ranking in search engines.

We break down these steps into more details:

1. Checking out who you're competing with and specifically what content you're competing with
2. Staying focused on your goals
3. Deciding what's best for you

You might also be interested in the following related content:

How long should my epic blog post be?

How often should I blog?

Amy is an expert in content repurposing and the Founder of Content 10x – a niche creative agency. She helps content creators grow their audience by maximizing their return on the content they create.

She is also the author of bestselling book Content 10x: More Content, Less Time, Maximum Results, the ultimate guide to reaching more people online with your content. She is also the host of The Content 10x Podcast, where she teaches all that you need to know about repurposing your content.

She’s talked on stages all around the world about content repurposing, most recently at PodFest Multimedia Expo, Content Live, Agency Transformation Live and Podcast Movement, the inaugural Retain Live event, and Youpreneur Summit

We talk about repurposing your content and Amy's new book which you can grab at the link below.

We also talk about:

• How to allocate your content creation time
• How to prioritise and simplify

Episode Links:

Amy's Book: https://www.content10x.com/book

Picking the right lead magnet can make or break your online business, especially if you sell coaching or courses. The people on your email list could be the biggest asset in your business - IF - they're the right people.

Only the right lead magnet will make sure you attract the right ideal clients.

This episode speaks of all the things to consider when designing your lead magnets:

1. Add lot of Value
2. Always keep improving your landing pages
3. Pick a magnet that creates a 'gap'
4. Make sure you attract action-takers
5. Don't go overboard - recycle existing content

Love this topic? here's are a couple of links to some blog posts about downloadable freebies:

Lead Magnets: How to pick one that grows your email list

Coaching Online: A beginner’s guide to planning a website that attracts clients and grows your email list

In this episode, I interview Zach Spuckler, the founder of Heart Soul & Hustle and creator of the podcast by the same name.

After making over 1.5 million dollars in online courses and coaching sales he pivoted to serving that same audience with marketing services and consulting. He's now the chief marketing extraordinaire at his Facebook Ads & Consulting Agency where he works with his clients to achieve multi-six-figure launches, automated funnels and consults on marketing strategies for course creators looking to scale their business.

Selling courses online: Zach walks us through how he built a half a million-dollar course and six-figure business in under a year and recently pivoted his business into an agency model.

Facebook Ads: In this episode, we also talk about Facebook Ads - Zach helps us get to grips with Facebook ads manager’s latest updates and deciding whether we're ready to outsource our ads.

Whether you’re still doing your own or you're ready to outsource this episode will have some gold nuggets for you.

FB Platform Updates: We talk about how to keep up-to-date with developments in the ad manager. We also talk about testing and how important this is to figure out what's going to work for you.

You can learn more about Zach at www.heartsoulhustle.com or follow him on Instagram @heartsoulhustle

Coaching online and Remote Consulting is easy when you're well set-up.

In this episode, we talk about the tools you need. Listen in to get all the details about which ones I use and how I connect them to each other.

I also give a sneak peek of my systems and the list of tool options for each of these below:

1. A Scheduler
2. Video Conferencing Software
3. An email marketing platform
4. Social Apps
5. Blog
6. Automation software
7. Design software
8. Admin management software
9. Payment tools
10. Online Form Tools

You can also read a detailed blog post (with all the tool links) about the tools above which you can find here: Tools for coaching online

Check out this one-time offer on the Online Business Bootcamp with all the tools video tutorials https://my.stephaniefiteni.com/online_business_bootcamp

Subscribe to this Podcast Here

Personal Branding for individuals doesn't need to be hard. In this Episode, Sage Polaris previously known as Sarah Grear shares how she transitioned into her new business persona.

She also shares her journey around pivoting from a client-based business to a mentoring/coaching business. She explains how her systems and team allow her to take 4 months off a year. (no not a typo 4 full months a year!)

Sage Polaris (AKA the artist formerly known as Sarah Grear) has written high converting copy for more than 350 clients earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website.

Her emails and sales pages are responsible for generating as much as 7 figures in a single launch. She has worked with Chrisette Michele, James Wedmore, Rick Mulready, and Amber McCue. Basically, she makes money for the “internet famous” people we all look up to.

And in turn, has been an international speaker in exclusive private Masterminds. She can SHOW your audience how to go from storytelling to story-selling. This is what truly makes a brand legendary.

You can find Sage at http://www.sagepolaris.com

Episode Links

Sage's Free Gift

www.sagepolaris.com/profitable

Todd Hermann's Book - Alter Ego:

https://www.amazon.com/Alter-Ego-Effect-Identities-Transform-ebook/dp/B075WPWMSK

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Prefer to Read? Here's the Transcript:

Sage: (00:57)

Today we have Sage Polaris. Hello Sage. Thank you for joining us. Hey Steph. Thanks for having me. I'm excited to be here. We're very excited to have you. Sage is a launch strategist to the online stars and she is a workless earn more mentor and we are very excited to hear more about working less, of course, but before we jump in, say I actually have a something that I know that my audience is very curious about because a lot, a lot of the people I deal with are women. And sometimes the question of the ego and this persona that we put out there and alongside imposter syndrome becomes a big thing. So I'm really interested in the fact that you, you actually changed your name to Sage Polaris, which is a fantastic name, but I would really like to know the story behind that.

Sage: (01:57)

Sure. Yeah. So I'm Sage to the artist formerly known as Sarah Grear. And the reason I decided to change my name is I was really stepping into a new identity in my business. I'm eight years deep into my business now and around like the six-year Mark, I realized that I no longer wanted to hide behind my client's success. I was doing a lot of client-based projects. They were having wonderful success with their launches. It was so beautiful to see, but I knew I was kind of hiding behind that and not really stepping out into my own identity. And so I decided to switch my name because I felt like it would signify something from myself like, okay, I'm not hiding anymore. I'm going to go into the spotlight, and since then I have been doing more, of my own launches for myself.

Sage: (02:49)

I've also created co-created mastermind with my business partner, Tarzan Kay, which was a hundred per cent event that we ran in Niagara falls and then turn that into a mastermind. So all of these things were a way for me to kind of signal to myself and to everyone else that I was taking on a new identity for myself...

My guest in this episode is Colin Gray, he's a podcaster, international speaker, PhD and founder of The Podcast Host and Alitu: The Podcast Maker. Colin started out in Astrophysics, before realising, to his dismay, how much maths you had to do. Podcasting has less maths, but just as many puzzles, and fun ones at that.

He started ThePodcastHost.com in 2011, and it's now one of the biggest and oldest Podcasting blogs on the web, dedicated to helping you create a successful show.

He went on to found Alitu.com in 2018 to help podcasters create their shows more easily. It's a web app that takes care of the tech, by polishing, branding & publishing for you. It offers a custom set of tools for building and editing epic podcasts.

Episode Links and Mentions:

https://alitu.com

https://www.thePodcastHost.com/academy/

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Prefer to Read? Here’s the Transcript:

Stephanie:

Hello, thank you for joining me. You're listening to the profitable content marketing show. In this episode, I talk to Colin Gray about podcasting. If you've not heard of Colin before he is known as the podcast host, and he is a speaker, as well as the owner of a podcasting school. I met Colin in London around three years ago. He was speaking at the Youpreneur summit event. I believe it was actually the first event. And I got talking to Colin after his speaking gig. And I just love his down to earth approach. And the way his tips are just so doable. And this interview, we talked about, you know, how to stay consistent and how to improve your productivity as well as you know, it's not just the tips very often. It's also the tools we use. So Colin also shares this amazing tool. So if you are planning to start a podcast or you're podcasting already, but want to get faster and more productive, well, this episode is for you. So thanks for joining. Let's jump right in and hear what Colin has to say to him.

Colin:

Hi there. Thanks for having me on,

Stephanie:

Thank you very much for joining us. So Colin, I know that you actually teach podcasting, so you have a wealth of information to share with us. So I wanted to start by asking you one of the most common questions I hear, as you probably know I work with a lot of bloggers and content creators, so, and business owners. So we talk a lot about finding your voice when it comes to writing and making sure that you are authentic. Whereas with podcasts, of course, the actual voice can be heard. So we're talking also about, you know, perhaps excellence or lack of accent sometimes. Yes. What kind of advice do you give about this? Usually?

Speaker 2:

Yeah, it's, it's a tricky one and it's one of, it's definitely one of the most common things that come up. Like you say, it applies to just any content out there, but with podcasting, obviously voice, voice is so important because it's your voice that's actually been recorded. The advice I generally give is that podcasting is such a great medium because just about anyone can find fans for their voice. They can find somebody that will like the way they speak, the way they act, their ethos, their personality, all of those aspects. So the key thing really is to be yourself. And it's easy to say that I know, but the being yourself thing is so important because it's so much hater, so much harder to hight behind the mic. And it's so much easier, to be honest, transparent, open behind the making. I think the thing is with, you know, with blogging, you're kind of, you're hiding behind your typewriter.

Colin:

It's hard to get your typewriter by going back to the 1950s ranger keyboard. And...