This week Kate and Jonathan chat over the value of marketplace data, reduced pricing and rewards, and why fried chicken in 4K works well for brands, retailers and shoppers. The top three stories of the week include Zaxbys take over of Walmart TVs, the ways in which Deliveroo could benefit from offering dresses on demand, and what makes us loyal.

Story 1 -

Zaxbys Sets Black Friday Screensaver Deal At Walmart

https://www.mediapost.com/publications/article/401371/zaxbys-sets-black-friday-screensaver-deal-at-walma.html?edition=136477

Story 2 -

Deliveroo partners with Hurr for ‘dresses on-demand’ service in 20 minutes

https://www.retailgazette.co.uk/blog/2024/11/deliveroo-hurr/

https://www.retail-insight-network.com/news/deliveroo-hurr-dress-delivery/

https://retail-systems.com/rs/Deliveroo_Partners_With_Hurr_Designer_Dress_Rental_Service.php

https://deliveroo.co.uk/more/news-articles/deliveroo-hurr-partnership?srsltid=AfmBOooL8ZQoWSeW2xArvTQmBXaVLEMaPvIIaFd3kd6H8u9UxMOrCJdN

Story 3 -

Retailers launch loyalty programs at rapid pace amid membership increases

https://content-naf.emarketer.com/retailers-launch-loyalty-programs-rapid-pace-amid-membership-increases

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In an extended episode of This Week in Retail Media, Kate talks to the Head of Retail Media for Basic-Fit, Maurice Ridder along with PRN's VP of Retail Media for EMEA, Tijmen Willems about the plans for the Basic-Fit Retail Media Network in France. Before that though, she and Jonathan take a look (listen) at the enhanced audio capabilities of CVS and 7-Eleven and discuss The Trade Desk's move to Connected Television.Further reading:

Story 1 (is actually 2 stories!) -

CVS has partnered with The Trade Desk and Vibe-nomics to offer self-serve programmatic audio ads to advertisers

https://chainstoreage.com/cvs-adds-store-audio-retail-media-network-offering AND

Gulp Radio, the audio retail media network offered by 7 Eleven will be expanding

https://www.cspdailynews.com/technologyservices/7-eleven-expanding-gulp-radio

Story 2 -

The Trade Desk have announced that it is developing its own Connected television operating system

https://www.thetradedesk.com/us/news/press-room/the-trade-desk-announces-ventura

https://www.adweek.com/convergent-tv/biggest-questions-the-trade-desk-os/

https://www.performancemarketingworld.com/article/1897066/trade-desk-launches-streaming-tv-operating-system-ventura

Story 3 (and SPECIAL EXCLUSIVE INTERVIEW!) - Grocery retail media networks could be an $8.5B opportunity

https://invidis.com/news/2024/11/stratacache-prn-secures-its-first-europan-retail-media-network/

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Kate and Jonathan take a trans-atlantic look at recent news impacting retail media including a beauty powerhouse giving its retail media network a makeover, A home improvement retailer adding an extension to its loyalty progam, and why the opportunities are looking 'ripe' for in-store retail media for US grocers.

Further reading:

Story 1 - Ulta Beauty expands retail media network, welcomes non-beauty advertisers

https://www.glossy.co/beauty/ulta-beauty-expands-retail-media-network-welcomes-non-beauty-advertisers/

Story 2 - Lowe’s rolls out personalised home maintenance support tool for loyalty members

https://chainstoreage.com/lowes-rolls-out-personalized-home-maintenance-support-tool-loyalty-members

Story 3 - Grocery retail media networks could be an $8.5B opportunity

https://www.supermarketnews.com/grocery-marketing/grocery-retail-media-networks-could-be-an-8-5b-opportunity

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