Saasha Celestial-One is the cofounder of a rapidly growing consumer scale-up called Olio (4m users in the UK, 8m users globally).

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Saasha and I have been friends for years so this was a very real and educational deep dive into cofounder relationships, scaling challenges, and juggling personal life struggles with the demands of a scale-up.

📖 Episode Chapters

00:00 - Intro

01:44 - What Does 'Getting Old' Mean To You?

03:28 - How Does That Impact Your Leadership?

06:17- ABF (Always Be Fundraising)

08:54 - Weaving Values Into Everyday Life

15:31 - Top Of Funnel Experiments

17:40 - Impacts on User Experience (UX)

20:40 - Olio's Community

23:52 - How To Test Cofounder Relationships

29:53 - How To Nurture Cofounder Relationships

35:50 - Staying Aligned With Cofounders

42:49 - Company Vision Iteration

49:06 - What Feels Ambitious For Olio?

53:08 - Founder-Led Brand

56:30 - Transparency With The Team

01:00:19 - Managing A Divorce & Running A Startup

01:05:10 - Saasha's Husband Mat

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🙋‍♂️ WHO AM I?

If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building.

Through my videos here on this channel, my podcast and my writing on Linkedin, I share stories of successful entrepreneurs and evidence-based strategies and tools to help you create the most sustainable and fulfilling business - giving you a life of freedom!

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