In this episode of The Hidden Gem, Maya Demishkevich speaks with Eve Markman, Assistant Vice President for Brand Management and Operation from the Community College of Philadelphia about their ambitious rebranding journey. Eve shares insights into how the college's new branding, including the introduction of lion statues, has revitalized campus life, created a sense of pride, and driven student engagement. Learn how these changes are making an impact beyond just a new logo.
Key Takeaways:
- Hear about the comprehensive rebranding process at Community College of Philadelphia, from new logos and marketing materials to creating a dynamic campus environment that reflects the college's new identity.
- Learn why the college chose the lion as its mascot and how they integrated it into the campus through statues and branding, creating a unifying symbol of pride and courage for students.
- Discover how the lion statue installation and other environmental branding efforts are designed to boost student engagement, campus spirit, and a sense of belonging.
- Find out how the college plans to sustain excitement and build traditions around the new mascot, aiming to create long-lasting, meaningful experiences for students.
- Get practical advice on thinking holistically about branding and creating impactful experiences on campus, even with a limited budget.
Guest Name: Eve Markman | Assistant Vice President for Brand Management and Operations | Community College of Philadelphia
Guest Social: linkedin.com/in/eve-markman-501564a5
Guest Bio: Eve Markman is the Assistant Vice President for Brand Management and Operations at the Community College of Philadelphia (CCP). Eve has been with CCP for just over 30 years working her way up through various roles in Marketing at the College, most of which was spent as the Executive Director of Creative Services. Eve is also on the Executive Board of the National Council for Marketing and Public Relations, an association for community college marketing and communications professionals. Eve has a bachelor’s degree in fine arts from Trinity College in CT and a professional certification in Brand Management from Cornell University.
www.ccp.edu
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Connect With Our Host:
Maya Demishkevich
https://www.linkedin.com/in/mayademishkevich/
About The Enrollify Podcast Network:
The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO.
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