In this episode of The Hidden Gem, Maya Demishkevich talks with Carrie Pitts-Densmore, VP of Enrollment and Marketing at Johnson Community College about transforming internal communications. Carrie shares her experience over the last three years in centralizing communication efforts, enhancing transparency, and building trust across departments. Discover how these initiatives have shaped a more informed and engaged campus community.Key Takeaways:Learn how Carrie tackled decentralized communicatios by conducting audits and centralizing efforts, leading to a more streamlined and efficient communication process across campus.Hear about the introduction of a weekly president's newsletter and a new faculty newsletter, which have significantly reduced redundant emails and improved overall communication flow.Discover the tools and systems used to manage internal communications, such as ticketing systems, digital monitors, and a consistent branding approach through Canva.Find out how creating a culture of trust, rather than just seeking "buy-in," has allowed the college to implement new processes and systems effectively.Get insights on breaking down communication silos with cross-departmental committees, open-door policies, and new initiatives like the "Johnson Community College 101" guide.Guest Name: Carrie Pitts-Densmore, Vice President of Enrollment and Marketing, Johnston Community CollegeGuest Bio: Carrie Pitts-Densmore serves as the Vice President of Enrollment and Marketing at Johnston Community College. With 25 years of experience in communications, including 13 years focused on integrated marketing and public relations, Carrie has built a diverse and impactful career. She began as a television news journalist, earning a national award for a documentary on domestic violence and covering significant news events in Myrtle Beach, Buffalo, and Raleigh. Transitioning from news, she became a consultant, advising organizations on video production, media relations, strategic communications, and marketing. Carrie also excelled as a real estate agent for a few years, where she developed her customer relations and technology skills, winning multiple awards. Today, she thrives in higher education, embracing the dynamic intersection of technology and storytelling. Carrie holds an Accreditation in Public Relations (APR) and a Master of Science in Communications from Purdue University. Outside of work, she enjoys yoga, the ocean, watching documentaries, and spending time with her family, including her son Archer and her husband Shawn.LinkedIn: https://www.linkedin.com/in/pittscarrie?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app - - - -Connect With Our Host:Maya Demishkevichhttps://www.linkedin.com/in/mayademishkevich/About The Enrollify Podcast Network:The Hidden Gem: Marketing Community Colleges is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Visionary Voices: The College President’s Playbook and Confessions of a Higher Ed CMO. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
