Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle!

In this episode, we discuss:

• Why you need to embrace different content formats
• Personalization of content
• Customer research and customer-centricity
• The role of technology in content marketing

Dive in:

[03:33] Content marketing focuses on customer engagement, sales.

[07:21] Repurpose content considering customer intent and format.

[11:27] Miss rich research in B2C, customer engagement vital.

[14:00] Content positioning varies across web and mobile.

[18:55] Stradivarius excels in engaging, native video content.

[20:46] Insider Tips from Irem!

Find the notes here: https://keepopt.com/233

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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