• Consumer Engagement: Walking A Fine Digital Line

  • Feb 18 2014
  • Length: 56 mins
  • Podcast

Consumer Engagement: Walking A Fine Digital Line

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  • Summary

  • Today’s buzz: Customer engagement. The changing digital landscape is challenging your ability to connect with customers and theirs to connect with you. Have you figured out yet how to become the digital brand they really want you to be? The experts speak. Becky Carroll, PwC: “Companies are becoming big and slow and losing their agility; it is time to become big and fast if one is to keep up with the rapidly changing competitive market - and customer expectations. Kees Jacobs, Capgemini: “There is a ‘scary digital line’ between adding value to consumers on the one hand and intruding their privacy on the other. In their drive to leverage all kinds of great digital technologies, more and more companies are stepping on ‘digital landmines’ that are exploding in their face.” Dr. Volker Hildebrand, SAP: “Knowing is not enough. We must apply. Willing is not enough. We must do.” (Johann Wolfgang Goethe). Join us for Consumer Engagement: Walking A Fine Digital Line.
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