The Web3 landscape is evolving rapidly, and the world of digital ownership is being completely redefined. At the forefront of this transformation is our guest this week, Billy Huang, Co-Founder and CEO of Insomnia Labs. Insomnia is a leading Web3 digital ad firm that’s worked with major brands like Under Armour, Coca-Cola, and L'Oreal. Insomnia Labs is responsible for creating Steph Curry’s record-breaking NFT for Under Armour, and they're pioneering what it means to connect brands with blockchain.

In this episode, Billy shares how Insomnia Labs is bridging the gap between the world’s biggest brands and Web3 technologies. From designing groundbreaking digital assets to leading high-profile NFT projects, Billy examines how blockchain is reshaping marketing and user engagement. He also offers insights into the future of decentralized ownership, discussing how Web3 is creating new opportunities for brands, creators, and consumers alike.

This is a conversation you won’t want to miss, especially if you're interested in how “the ownership layer” of the internet is being built and where it’s headed. Web3 is more than just a trend; it’s a fundamental shift, and Billy Huang is at the helm of this next era of digital innovation. Tune in to get a first-hand look into the world of Web3 from one of the leaders shaping its future. https://insomnialabs.io

Timestamps: 00:00 Intro 00:48 Billy's Background 10:47 Building Insomnia's Team 14:20 Creating Steph Curry's Record-Breaking NFT 16:22 Insomnia's Blockchain Loyalty Program 20:56 Target Web3 Literate Clients? 23:37 Getting Coca-Cola and Under Armour to be Clients 25:47 Fundraising Tips for Web3 Founders 28:40 BIlly's Prediction: App Chains Are The Future 33:12 Future of NFTs Not Correlated to Asset Value 41:54 DAOs - Can Brands Participate? 46:55 Emerging Web3 Trends: Competitive App Chains 49:57 Successes, Challenges, Advice & Plugs

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Music from this Episode by ⁠Houis⁠

Hosted by Antonio DiMeglio and Leon Li

Special thanks to:

ARWA SHARIF

KAI OTOMO

NICK ARENA

WTF MEDIA

COLLECTIVE DESIGN AGENCY