Do you remember why you started your business? No? Here’s the episode for you! Your “why” should shape every decision you make in your business (including turning down that client who wants a million calls a month), because it’s just that – YOUR business. You’re no one’s employee and you can do whatever you like. But if you’ve lost sight of why you started, and have ended up running a business you’re falling out of love with, maybe it’s time you sat down and got yourself realigned (and not in a “woo” way. Just a normal way).

In this episode, we’re chatting about:

• What each of our “whys” are and how they’ve slightly changed over the years as we’ve changed
• Benefits of freelancing vs being an employee (and a reminder that you aren’t an employee of your clients as a freelancer!)
• Getting your business aligned with what you actually want and your interests
• How you can share parts of your “why” with your audience to create connections

Check out the full show notes here!

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