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Ash and Kane give an overview of podcast sponsorship numbers in this episode. They talk about what you need to pay attention to as a podcaster and give some essential tips on how to leverage stats for your benefit.

KEY TAKEAWAYS

• The longer the ad read, the better it performs for sponsors on podcasts. The longer you talk about the sponsor, the better the ad performs for them
• Host-read ads perform better than host-endorsed ads. What this means, is allowing hosts to creatively work with brands on the sponsorship read, rather than just reading a script, is to the sponsor’s benefit. It will perform better.
• A longer deal with a sponsor, of a minimum period of 8 weeks, will perform better. You can use this stat to your advantage when negotiating with sponsors.

BEST MOMENTS

“The longer you talk about them, the better it (ad) performs”

“Almost all advertisers only reach 25% of all monthly podcast listeners”

“Really big shows skew a lot of this data”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: podcast@progressiveproperty.co.uk