The Typecast: Grow Your Art Business

By: Katie Johnson and Ilana Griffo of Goodtype
  • Summary

  • Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.

    And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

    © 2024 The Typecast: Grow Your Art Business
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Episodes
  • The Evolution of a Design Career with Lettering Artist and Illustrator Jamie Clarke | The Typecast Episode 42
    Nov 26 2024

    In this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type foundry.

    Jamie opens up about the power of community and how networking played a pivotal role in his creative journey. He also takes us through his evolution as a designer and gets real about the financial side of type design. Plus, we dive into a hot topic: AI and its growing impact on typography.

    Packed with insights on navigating the ups and downs of a design career, this episode is a must-listen for anyone looking to balance business and creativity in the ever-evolving design world.

    All that and more when you listen to this episode:

    • Why networking is a secret weapon for growing in the design industry.
    • How a creative community can give you the confidence boost you didn’t know you needed.
    • Balancing commercial work with passion projects keeps the creative fire alive.
    • How your role as a designer can shift and change.
    • Taking on speculative projects might just open doors you didn’t expect.

    Connect with Katie & Ilana from Goodtype

    • Goodtype Website

    • Goodtype on Instagram

    • Goodtype on Youtube

    • Join the Good Guild

    Connect with our guest:

    • Instagram: @jamieclarketype
    • Website: jamieclarketype.com
    • LinkedIn: Jamie Clarke Type

    Mentioned in this episode:

    • Creative Market
    • Logitech Creative Console
    • Martina Flor

    Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

    Leave us a review on Apple Podcasts

    Subscribe to the show

    Tag us on Instagram @Goodtype

    Follow us on Tiktok @lovegoodtype

    Keep the conversation going on Slack

    Learn from Katie and Ilana

    Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

    Show More Show Less
    54 mins
  • Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41
    Nov 12 2024

    In this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer.

    Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has navigated the type design market.

    All that and more when you listen to this episode:

    • Strategies for making passive income through designing fonts

    • Harbor’s unique approach to pricing typefaces

    • Understanding your target audience and designing with them in mind

    Connect with Katie & Ilana from Goodtype

    • Goodtype Website

    • Goodtype on Instagram

    • Goodtype on Youtube

    • Join the Good Guild

    Connect with our guest:

    Instagram:pizza_water

    Website: thebestgraphicdesignerintheworld.com

    LinkedIn: Harbor (Pizza Water) Bickmore

    Youtube: Harbor Bickmore

    Mentioned in this episode:

    • Tom Cunningham

    • Brian Collins

    • Stefan Sagmeister

    Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

    Leave us a review on Apple Podcasts

    Subscribe to the show

    Tag us on Instagram @Goodtype

    Follow us on Tiktok @lovegoodtype

    Keep the conversation going on Slack

    Learn from Katie and Ilana

    Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

    Show More Show Less
    41 mins
  • Creative Exploration and Mental Health Advocacy Through Art with Annica Lydenberg | The Typecast Episode 40
    Oct 29 2024

    In this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project. Throughout her work, her dedication to her craft, community, and making meaningful connections is always front and center. Whether she’s working on her yearly calendar project or hosting themed dinners, Annica proves that creativity thrives with passion and generosity.

    If you're a fellow type enthusiast, mural lover, or just in need of a spark for your next project, this episode is full of inspiring takeaways to keep your creative momentum going!

    All that and more when you listen to this episode:

    • Annica's journey in lettering and sign painting and her experience at the ‘Type at Cooper Program’

    • The intricacies of engaging in live painting events.

    • Why balancing project management with client work is so important.

    • How Annica blends artistry with client work collaborating with big-name and luxury brands.

    • The story and impact behind the heartwarming non-profit Annica co-founded, You Are Not Alone murals.

    Connect with Katie & Ilana from Goodtype

    • Goodtype Website

    • Goodtype on Instagram

    • Goodtype on Youtube

    • Join the Good Guild

    Connect with our guest:

    Instagram: @dirtybandits

    Website: dirtybandits.com

    Mentioned in this episode:

    • You Are Not Alone

    • Type@Cooper

    • Adam Kiyoshi Fujita

    • I Don’t Want To Be Crazy

    • The Monster Project

    • Christian Schwartz

    • Posca Markers

    Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

    Leave us a review on Apple Podcasts

    Subscribe to the show

    Tag us on Instagram @Goodtype

    Follow us on Tiktok @lovegoodtype

    Keep the conversation going on Slack

    Learn from Katie and Ilana

    Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

    Show More Show Less
    49 mins

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